Microsoft has allegedly reworked its legendary logo for its upcoming Windows 8 operating system release. The traditional coloured flag will now look like a 3D view of HamaraHost.com’s logo.
As per media reports, Microsoft has prepared a significant redesign for Windows 8 which is monochromatic and straight cut. Meshing with the Metro design of Microsoft’s upcoming Windows 8, the new logo is a slightly-angled blue block with a thin white cross in the middle, making it look like a window instead of the four-colour wavy flag in the past.
“Incidentally, we had designed a similar angled logo four years back but chose to keep the present one as our brand-keepers advised against going for a geometrically asymmetric logo,” said Sanjeev Singh, CEO and co-founder of Mumbai based HamaraHost.com.
Further, as per the Hindu belief, an asymmetric symbol is considered inauspicious, added Singh.
While all the four squares (representing four streams of business services offered by the firm) in HamaraHost’s logo were in light blue color initially, three were colored green to emphasise our green hosting initiative. It also provided certain balance to the whole logo element, said Singh.
The Windows logo has always been a distinct multi-coloured waving flag that has continuously evolved over the years. The first Windows logo debuted in November 1985. Since then, the logo has gone through several redesigns, which were all based on the design of a four-color wavy flag.
As per media reports, Microsoft has said that the logotype of Windows 8 will better reflect its Metro style design principles and will signal a complete re-imagination of the Windows operating system.
Sam Moreau, Principal Director of user experience for Microsoft, writing a column in his blog added that his company wanted the new logo to be both modern and classic by echoing the International Typographic Style.
“Using bold flat colours and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways,” Mr. Moreau noted of the logo’s wider visual appeal, explaining that the idea was to align the logo with the basic style of Windows 8 itself, which he said was “fast and fluid… [and the logo is] humble, yet confident.”
The new logo is designed by Paula Scher from the Pentagram Design Agency, whose notable works include the Citibank logo.